Two high-end audio brands are coming together to launch a new music streamer. With hi-res technology specialists, Lenbrook Media Group is teaming up with pioneering music download service HDTracks, a new platform for lossless music streaming designed for avid music fans. This new music service will allow you to choose between different audio formats, including AIRIA by MQA Labs, which is a first for a music streaming platform.
“We have wanted to launch an HDtracks streaming service for some time. In Lenbrook we have a partner with global reach to help us launch a service ensuring quality and consumer choice,“ says HDtracks co-founder David Chesky, who has been a leader in high-resolution audio alongside his brother Norman. “Fans will get to choose their format – either PCM/FLAC or MQA – in a service that will ensure high-resolution audio streaming whether you are in your home or on-the-go.”
AIRIA By MQA Labs
This unnamed service will be the first to incorporate a new wireless hi-res CODEC developed by MQA Labs. It promises a data-efficient solution to lossless streaming from the cloud or wirelessly from a device. You can expect low latency and a format-agnostic CODEC, with reliable audio quality and scalability.
“Our industry has been built by providing discerning music enthusiasts with choices while using innovation to advance digital music delivery,” explains Lenbrook’s Chief Strategy Officer, John Banks. “As audiophiles ourselves, it’s an exciting prospect to bring a service to life for the millions of global audiophiles that care so passionately about the quality of the music they listen to.”
Mike Jbara, VP and GM of Lenbrook Media Group adds, “Norman and David are the perfect partners for Lenbrook. Their experience and understanding of the high-end audio fan is unique and their history with quality and innovation speaks for itself. We are ready to embark on this journey with them and think music fans are going to love it.”
The service will be available across platforms. In addition to its own applications for mobile, the service will find its way into many of the world’s leading high-end audio ecosystems, apps, and brands, that count on service providers for their content.
For more information, you can check out Lenbrook Media Group’s website here.
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